Perception and Derdian Case

Derdians Case

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Is the culture a barrier for the business according to the Derdians case?

This incidence of the culture in the business world is probably one of the most studied topics in the art of the negotiation, due to the importance of a culture in the way of acting of the people. There are hundreds of cultures all around the world, as it is defined as the set of way of life, manners, knowledge, artistic development, scientific, industrial among other but with one common thing, always is surround by an era and a group of people. Currently, in the globalized world we are living in, this barriers of culture seems to be tinier, however there are still big differences between cultures that definitely can affect the destination of any negotiation if they are not respected and understood as they are.

In this particular case, the culture played a very important role for the engineers and the derdians, as it was the biggest barrier between us through what I consider the most important act for every human, the communication. Due to the short time we had to understand such different culture, we could not reach what we were supposed to do, just because we focused on how to solve the problem rather than to communicate the solution to those who were going to solve it.  

If the perception is determined by the cultural framework, is there a collective perception?

From my point of view, I strongly support the fact that the perception is unique and individual, because it is closely related with the culture but also with the personal experiences, which can even vary the perception of the culture itself. However the idea of a collective perception is not completely wrong, as we see that we all share common prejudices and stereotypes without knowing why. So I assume that even though the perception is individual, there is a set of perceptions that becomes more general as they are shared by most of the society, thus probably becoming into a collective perception.

Research Question:

Which one could be a good example of linguistic relativity?

From my experience in Brazil, I can definitely ensure that the most important untranslatable word from the brazilian portuguese is: "Saudade" 

This is a uncommon word that is a kind of mix between the feeling of missing someone, impotence and sadness. The brazilian people is used to use it when someone of their close family is away and it is almost impossible to see him again soon.

In spanish there is a word that is close to its meaning, and it is "Nostalgia", However i had the opportunity to talk with a colombian guy that had lived in brazil many years and he explained me that feeling that this word means for the brazilian goes even beyond that. Consequently, It is the untranslatable word that represents one of the most common feelings of the humans.